As we enter a new year and a fresh direction, our collection has grown by leaps and bounds, and this year is no exception. With the official start of our new Artistic Director, Ilham Mestour, the excitement and creativity are at an all-time high. Ilham and the team have poured countless hours into brainstorming and conceptualizing this season’s collection with a singular focus - to inspire people worldwide with The Power of Hair.

Whether we choose to embrace our natural hair or experiment with different styles and colours, the power of hair is undeniable. Regardless of what you choose to do with it, it's important to remember that the most important aspect is the way it makes you feel about yourself. That's why we created The Power of Hair. A campaign where we showcase the diversity of hair, and how one person can become many. Diving into the latest trends that showcase the sheer power of hair.

The bob cut 

The Winter Brilliance Set is the perfect set for smooth, healthy-looking hair, whether you want to add definition and shine to your long locks or a short bob. It contains the essential products to create stunning looks for this fall and winter. Use it to re-create this season's bold bob-cut look at-home by following the steps below:

1. Start with clean hair. Then apply the Signature Foundation, by mixing the Argan Moisturizing Elixir and the Leave-in Conditioning Spray.

2. Apply the Volume Mousse Strong to create hold and lift at the roots. Follow, by applying the Moisturizing Styling Cream on lengths and ends for a softer finish.

3. Then, dry the hair at the back of your head using the Professional Blow-Dryer while wrapping sections around a brush for a smooth and sleek look. 

4. Blow-dry the sides and back with a Professional Ceramic Round Brush (33mm) for natural volume at the roots and straight, shiny lengths.

5. For the fringe, start drying with the Gold Styling Comb to follow the natural flow of the hair. Adjust the hairline where needed to match your style and keep the fringe smooth to complement your face shape.

6. Finish by setting the look with Session Spray Medium for a lasting hold.

1. Start with clean hair and apply the Signature Foundation, the perfect base for each look, the Argan Moisturizing Elixir mixed with the Leave-in Conditioning Spray.

2. Next, apply Volume Mousse Strong. And dry the hair using the Professional Blowdryer while wrapping sections around a brush for a smooth and sleek look.

3. Follow by spraying the Thermal Protection Spray generously and rough dry the hair by using the cool-setting of the blowdryer.

4. Create volume by curling with a 25mm curling wand from ends to mid-length. And continue to curl throughout the whole head and use pins to hold each curl in place while it cools.

5. Brush each curl separately with the All-Purpose Spa Brush. Then build up the curls by gently teasing with fingers using Texturizing Volume Spray. 

6. Finish with Texturizing Volume Spray & Session Spray Medium to style and hold the hair in place.

Page cut

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